Attention: Entrepreneurs, Coaches, Speakers and Authors who are ready to become thought leaders and attract ideal clients
Now You can Stop Losing Clients, Media Interviews,
Marketing Dollars and Income with a
Brand That Doesn't Work…
Even If You've Tried Everything Before!
I'll show you step-by-step how to stop losing clients,
missing media interviews and income -
no matter how hard you've tried before…
From the desk of Ruth Klein,
Integrative Brand Strategist and Productivity Coach
October 18, 2010
Dear Friend:
You definitely want to attract ...
- More Ideal Clients
- Become a Thought Leader in Your Industry
- Attract Media Attention
- Increase Your Marketing Effectiveness
- Create Time for Implementation and
- Earn the Income based on Your Talents, Skills, Experiences and Intellectual Capital
But you've tried so many seminars, coaching sessions and products, you don't know who or what to believe anymore.
All you know is that you want the stress, time, energy and money going out without a return to stop more than anything else, and you should!
That's where I come in. My name is Ruth Klein and I'm an Integrative Brand Strategist and Productivity Coach, often referred to by my clients as the "Branding Whisperer." I hold a Master's Degree in Clinical Psychology; have media editors contacting me on a regular basis (I was interviewed in August 2010 O: The Oprah Magazine, page 138!)
You'll also be able to read my comments in The Industry Source magazine which is a trade-publication for small-business owners and entrepreneurs in the beauty industry-again, they found me!
I am thrilled that in the last three years my business and income have tripled as well as my media exposure. I know there's a direct link between increase in business: increase in getting known as a Thought Leader in your industry and serving your clients using your unique talents and intellectual capital.
I have found there is a very short distance from becoming an Expert to becoming an Expert Celebrity™. An Expert Celebrity™ who commands:
- Clients who have a higher perceived value for your services and products and pay to have them solve their problems
- Media attention... radio shows, TV slots and print media contacting you for interviews
- Ideal clients, customers and readers who want and need their expertise
- An integrative and consistent Marketing and Publicity Strategy
- Colleagues wanting to do joint ventures
- And so much more!
What makes me the most excited about my career and tripling my business is that it has been earned while serving others and helping my clients get their own voice and message out into the world. I support them in accomplishing this .......
through their Personal Brand, Business Brand (or Book Brand) and doing this in several ways…whether through writing books, creating a strong and consistent marketing strategy, setting up a powerful publicity blitz campaign, or identifying the best social media strategy to reinforce their Brand to name a few.
I help experts in all fields create Expert Celebrity™ Brand Positioning which in turn, attract their ideal clients, gain the visibility of media editors, create specific marketing and publicity strategies for niche markets (many of these markets my clients are not even aware of until I work with them) …
and most importantly, establish a strong Personal and Business or Book Brand…yes, even your book has a Brand… that must be reinforced by marketing, publicity, social media, productivity, generational marketing and intention. (The seven elements of Expert Celebrity™ Brand Positioning).
The MAIN reason for my success and what will be your success is this:
I know that you have a brilliant Brand, but do you have an integrative strategy highlighting your marketing and publicity messages that reinforces your brand?
See if this sounds familiar?
You spend thousands on a software system that promises to get you and your business known…countless hours with coaching programs… thousands upon thousands of dollars on publicity…and you're exhausted and frustrated because more money is going out than coming in.
Do you know the three reasons most businesses, coaches, professional firms and products fail?
Think about it!
Answer #1: Most businesses don't have a clear Personal and Business Brand…same goes for authors with books.
Answer #2: Most businesses are not attracting their Ideal Client, so they're undervalued and underpaid.
Answer #3: Potential clients/customers/readers don't know you exist…or know exactly how you can help resolve their problems.
So…you need to create a strong Personal Brand Presence using an integrative strategy... the Seven Elements of Expert Celebrity™ Brand Positioning. I'll explain these seven elements a little later.
As one of my diamond coaching clients says:
Katana Abbott, |
“Thank you Ruth for helping me find my awesome brand and marketing strategy. Although it was very hard for me to let my other brand go – the moment I did – the magic began to happen. Your coaching sessions are always productive, plus I was thrilled with the amazing sales letter you created to help launch my new 8 week program! Now when I go with you to the book expo in May, my book will have a strong platform and marketing program to help me secure a publisher! Thank you soooooo much…You rock! (you do!).”
Yes, that's all it took!
I know, because it has worked for hundreds of people just like you. However, I don't expect you to believe me until you see even more proof.
Don't just take my word for it - check out these real-life success stories:
"Ruth is brilliant when it comes to focusing on an individual's skills and providing expert personal guidance for their book or business. Her encouragement is clearly an asset in making your natural talents surface. Ruth Klein is an extraordinary person who appears in the lives of people and enhances their journey through her generous wisdom and high level of integrity. She has the gift of working with her clients offering relevance and substance at a level of understanding that makes sense to the listener. Her work is safe and very honest. She follows through on her commitments. I believed in Ruth from the start and never wavered from this premise. Thank you Ruth!” Ellen SherwoodLa Piu Bella Tavola www.sherwoodinterests.com |
Joanna McCall |
"Ruth Klein is the branding master!"
"Talk about maximizing my time! Ruth, you gave me so many ideas on the potential of what I can actually do so THANK YOU!!! Your ideas today are worth over $100,000 for me this year!" Emma Tiebens |
"Great clarity and focus!" "Ruth Klein is totally invested in the progress and outcome of each individual, she is totally committed to being on task and getting to the heart of the issue - bringing great clarity and focus to the word at hand. Her nurturing demeanor and crackerjack brain promote quantum evolution in yourself, your limitless belief system and your brand. Ruth is a GEM!" |
 "Ideal client attractor!""Thank you for the insightful, practical and effective tools you've given me to enhance my loan business and my life. The time blocking and time-utilization ideas have been incredible. I've been buried in business as a result of the many ideas you helped me put into place. A happy problem, to be sure!" Dottie Jakobsen Home Mortgage Wealth Consultant Well Fargo Home Mortgage |
"Five-fold increase in business!" "Shooting Star experienced a five-fold increase after working with Ruth. She immediately saw the potential and marketability of my company. She discouraged traditional advertising and helped me market to one happy customer at a time. The future looks very nice for us." |
 "Finding the perfect brand!""I'm so excited about finding the perfect brand. This will be the vehicle to greater exposure and success for my business. I couldn't have done it without Ruth Klein's expert guidance. Her help was invaluable to me in the discovery process and follow through I'm finding it so much easier and more fun to do my business now, whereas before I was lacking focus and pizzazz. The best part about my brand is I stand out from the crowd. Thanks so much, Ruth!!!!" Tara Brennan Aka "The Good Witch" www.goodwitchtara.com |
Elizabeth Andes-Bell is a yoga trainer and coach who desired to create her own programs. I worked with her to help her create her own Yoga style which was a huge part of re-branding Elizabeth and her uniqueness. In fact, her style of yoga is as effective, if not more effective, than any chiropractic procedure and is all done through Energy Yoga.
"Worth thousands to me in revenue!"
One of the unique strengths of Ruth is her experience in both marketing and branding as well as publishing. She gets how to create celebrity but, more important for today’s world, she also gets how to build the crucial backend of your brand. However, the very best thing about Ruth is not her savvy or her skill, it’s her heart. She listens, she cares, she gets me.” Elizabeth Andes-BellYoga Lifestyle Expert www.yogalifestylecentral.com |
“The day I joined Ruth Klein’s Diamond Level coaching program was the day I took my business from a hobby to a business. I’ve wasted thousands of dollars trying to fit my business into coaching program that are too generic and too big for the kind of custom one on one service Ruth gives. She saw the goldmine in just one area of programs that I was overlooking. I know this will be worth thousands to me in revenue, publicity and brand recognition.
When I started working with Lisa-Catherine Cohen, she was overwhelmed and confused with what she needed to do to move forward in her career after taking a hiatus for several years.
I observed and felt a lot of personal limitations and emotional blockages which I didn't know if I could help her to break through. Within a few hours of working together Lisa-Catherine was able to have a huge break through that allowed her to be present to uncover her hidden skills, talents and intellectual capital. She is now in full brand engagement.
"A genuine, living, breathing, loving miracle-worker!"
Listen, I could out-talk, out-reason, out-maneuver, finally exhaust and triumph over the best of ‘em, in order to stay where I was. In hiding from the world. In one hour Ruth, on some level beyond words began to do (and there was no turning back now) what Tony Robbins and Deepak and Marianne and Seth and God Him/Herself could not do. That’s how tight a grip my ego has had on the status quo, how securely I had tied the anchor to this speedboat – so it stayed still all these years, unfailingly standing guard 24/7 against any notion of starting up this rusty engine. From the get-go, Ruth got me to get going – amazing events have been happening in my life like popping popcorn. Lately, it seems I need do hardly anything and, performance-unheard, left and right, people are inviting me to do gigs at their venue. Effortlessly, I find myself booked, and all the pieces of the bigger picture are falling as smoothly into place. It’s only been a month, and I fell as though I have been lifted up into a different stratosphere. Where there are limitless possibilities. I knew about that place full well, and I have visited it often, but I have never lived in it. Ruth has acted as guide, way-shower, and I am deeply graceful. Ruth, her name is, after all, four-fifths of Truth – is passionate about helping other talented people get their work out into the world. So, is it any wonder that she is 100% successful at it? Miracles don’t necessarily come easy; there is drive, discipline, excellent time-managing, and hard word involved. Make no mistake, Ruth Klein is a taskmaster, but so sweet about it, you don’t feel task mastered at all. She told me to start building my team, and I had begun to, U guess, without realizing it. People will come on board down the line, but at this point, Ruth is not only most of the team, she’s the coach, the people in the bleachers, but all the cheerleaders, too. With Ruth bravo’ing in the stands, you somehow rise to that occasion and, as she says, ‘You live into it’” Lisa-Catherine Cohen |
“Although Ruth’s business card reads: “Branding Strategist and Productivity Coach – which comes pretty close – what I call her is a miracle. A genuine, living, breathing, loving miracle-worker.
The big problem is that businesses who suffer from a weak Brand have been fed three myths.
Here are the three biggest myths about Becoming a Thought Leader:
Myth #1: Marketing is all about advertising…
No, this is untrue. Rather, advertising may be a part of the marketing pie, but only a small piece and there are so many ways to market vs. advertise today that cost very little or nothing at all.
Myth #2: As long as I'm involved in social media, i.e. blogs, Twitter and Facebook, I'll get new client/customers.
No, this is untrue as many of you have already found out the hard way, how precious time and energy is wasted with no conversions for your products or services. I'll show you the one strategy that most people do not do before they start their social media campaign.
Myth #3: The biggest part of branding is the color and look of my logo and my stationery.
No, this is not true. Logos are certainly part of your brand, but there is sooo much more you must know before your brand becomes noticeable and sustainable.
Creating a strong "Brand Print" is something that is becoming more and more important as well as pivotal to do… particularly with the plethora of new web sites going up all the time introducing new products, business ideas, books and services!
How are you going to stand out from the crowd? Finding your true business essence, or uniqueness has always been an important element in attracting clients and customers…and it is even more vital today.
I would like to think that most of us really do what we do because we want to be of service to others by using our skills, talents and intellectual capital.
With that foundational premise, I would like to share with you the integrative strategy that creates Expert Celebrity™ Brand Positioning.
I checked a few definitions from several sources and this is what I came up with for the words "expert" and "celebrity"…
An Expert is: Taught by use, practice, or experience; experienced; having facility of operation or performance from practice; knowledge and ready from much practice; clever, skillful; knowledge as a result of experience or training; proficient
A Celebrity is: someone who is famous; well-publicized person; being celebrated.
Before I answer this question, I want to emphasize that becoming an Expert Celebrity™ is not about ego fulfillment it is about getting known to the point where your potential clients know what you can do for them and how can you solve their challenges.
I've worked with so many clients that have attended so many seminars and spent so much money trying to find what will work for their business and their book sales. I'm here to tell you that it all boils down to an Integrative Strategy.
7 Elements of an Integrative Strategy
Interestingly enough, I identified these Seven Elements after speaking with the brilliant Michael Gerber from the "E-Myth" Book Series.
I had the honor to chat with him and first thing he asked me was what do I do…really do? The second question he asked me was, "How can you scale what you do to work with more people? And the third question was the 'zinger' for me as he asked, "Is your boutique branding firm franchisable?"
Boy, did I have to stop and think for a while and these questions kept going through my head long after we hung up the phone.
Three months later, I identified the Seven Elements of Expert Celebrity™ Brand Positioning. I thought I was clear on my Brand, but my Brand had grown legs over the last three years and my messaging and "Brand Print" did not incorporate all of what I am presently doing…Big shock to me!!
So, I ask all of you to answer these three questions…I mean really think and write the answers down. Here they are again:
Question #1: What is it that you really do? What is your uniqueness?
Question #2: How can you scale what you do so you can work with more people…hundreds, thousands, millions?
Question #3: Is your product...services…book franchisable? Have you created a system to offer your services and products and created the systems in such a way that you don't have to be present?
Wouldn't you agree that it's crazy to think you'll get different results if you keep doing the same thing over and over again?
It was Einstein that said something similar to this and he certainly knew what he was talking about or he would never have created Relativity..
That's why you need to try something different…
Discover your Profitable Brand
4G Branding: The Next Generation Summit
October 29 - 31st, 2010
The 4G Branding: The Next Generation Seminar is dedicated to supporting you in…
The Power of Expert & Brand Engagement
During this remarkable 3-day Summit, you will learn...
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The two things you must do to monetize Twitter
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Okay, So What's The Cost For This Incredible 3-Day Summit?
Let's do a quick comparison - last time I checked a good coaching program would cost you around $10,000 and upwards today
The other option is for you to shell out thousands of dollars for more books and CDs that you may or may not ever get to read…or worse, which will take you years to do what you need to do.
Frankly, none of these options really seemed good to me. So, I figured out a way to provide you with real value…create a LIVE 3-day event!
This sensational 4G Branding Seminar is available to you the weekend of…
October 28-30, 2011
Beverly Hilton
9876 Wilshire Boulevard
Beverly Hills, CA
And…you can bring a colleague for FREE…but only for a very short time.
That means your investment is $2297…but, with the $700 discounted price, your investment today (until October 23rd) is $1597. Plus, you can bring a colleague for free…
This offer is taken off the table at midnight, October 23rd, 2010…no exceptions!
Or purchase a single ticket and save $350. Your investment for a single ticket is $1197 but with the $350 discount coupon your investment is only $847!
PLUS Two FREE BONUS items ($1400 Value)
Just for Registering by Midnight (PST) October 23rd
($950 Value)
I will review your web site for Free with a focus on your Brand.
Free Bonus #2
($450 Value)You'll receive Laser Brand Coaching from me personally.
Just in Case You're Still Trying to Decide
Here Are Just a Few of the Breakthrough Ideas, Templates and Information Inside You'll Receive at the 4G Branding: The Next Generation Summit:
Personalized Strategic Expert Celebrity™ Brand Positioning Workbook |
Multiple Successful Brand Models for you to learn from and emulate |
List of Media Contacts and Profiles |
Press Release Templates that will get the |
Personalized Editorial Calendar to do what…when |
Resources from Experts |
Personalized Social Media Matrix to |
Network with Literary Agents
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Network with Film Producers |
Network with Media Editors |
Communicate and Collaborate with Other Experts |
Marketing Blueprint |
Personalized Brand Blueprint |
Focused Intentions ...Goals on Steroids |
Plus, a lot more! |
Hope to see you at the seminar for what I guarantee to be the single best getting-known and branding seminar that leverages your talents, skills, experiences and intellectual capital that you have attended so far!
My Personal "Make-You-Happy, More-Than-Your- Money Back,
All-the-Risk-Is-On- Me" Guarantee
Attend My 3-Day 4G Branding Summit at No Risk! It's Got to Be the Best Branding Information You've Ever Attended to Learn Branding or I'll Pay You Your Money Back, PLUS $100.00 for your Trouble.
Go ahead, register and attend the 4G Branding Summit at NO RISK whatsoever. If for any reason, by the end of the first day if you honestly feel I did not deliver on the information promised, just ask for a full 100% refund. I'll be happy to refund your money. You see, I want your success more than your money!
I'm THAT confident that nothing out there comes CLOSE to the quality of my 4G Branding Summit and the amazing, step-by-step information you're going to learn and be able to implement!! In fact, if you feel I've wasted your time, I'll even give you $100.00 out of my own pocket for your trouble, paid by check within 30 days after the first day.This "make you happy" guarantee is my way of taking ANY worry off your shoulders about making this important decision.
Reserve Your Seat Today!
Here's How To Register Right Now!
Here's to Your Expert Celebrity™ Brand Positioning, Ruth Klein
P.S. If you continue to promote your Brand the same way, you're going to get the same results. What I'm offering you is the easier, no-risk way to see for yourself how my Proprietary Techniques and Blueprint can help you increase your ideal client list, improve your bottom line, and help you achieve the Expert Celebrity™ Brand Positioning you have always wanted...all while helping others
Read more stories of success working with Ruth...
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"Best kept secret!" "Ruth is one of the best kept secrets in the coaching field today for your career and for your life." Gary O'Neil, Esq. |
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"I only wish I had found her ten years ago!" “I have had the privilege of working with Ruth for the past few months and I can say without equivocation that the knowledge I’ve gained has increased my productivity, while freeing up time, I never realized I had, for planning new projects. I think what impresses me most about Ruth’s programs is its innate simplicity, allowing a busy professional to garner new organizational skills while actually gaining time, not losing it. I’m hooked! And I can assure you that I will be using Ruth’s simple tools form now on. I only wish I’d found her ten years ago.” Jerry Lee |
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"Ruth, you have a gift for motivating people and getting people focused." Mike Rotenberg Marketing Research |
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"Really hit home!" "Your branding and marketing strategies really hit home with everyone in the audience including myself." |
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Gail Martin |
"Invaluable wealth of information!" "Ruth is an invaluable wealth of information. If you want to learn ways to push the envelope open, and really make a splash with your business, take the time, and call Ruth or attend one of her seminars. A one-of-a-kind very unique person that has easily proven herself 'Successful'.. I highly recommend Ruth Klein!" Susan Waldrop |
You can have this level of success too!
The special discount coupons are good only through October 18th! Don't delay!