Branding your business and your book are crucial today…this has always been the case quite honestly, but now you don’t have a choice because of all the “noise” and crowded messaging that we’re receiving.
If you don’t create a strong brand, then your brand goes into “brand default.” This is very similar to a brand ‘dungeon’ where you are missed and no one can see you. There are several ways to find your unique brand.
Here are two strategies that you can start to implement now…
1. Asking pivotal questions – Here are three questions you must ask yourself in helping to define your business or book brand
#1: At the end of the day, what is the number one message I want to share with my readers or clients?
#2: What are my top two skills, experiences, successes, failures, values and talents?
#3: What do I bring to this business or book that is different than what is already out there? (You may need to ask a trusted friend or colleague for help on this question).
2. Be transparent and create a following with your “voice” – Three excellent strategies include speaking, social media and video. These three marketing strategies allow you to be seen and heard as your authentic self and start to establish a relationship with others.
We love to know about people; hear people’s ideas and opinions; see them in action and hear their sincerity and passion for what they’re saying and doing.
Let’s look at these strategies a little more closely.
Speaking: Speak at any event or meeting that you can. Every time you open your mouth, you are giving others the opportunity to know you and hear your “voice” which includes your brand. The most important brand to identify is the Personal Brand…who you are and your book and business come from that.
Social Media: There’s a lot of confusion and conversation around social media and the extent of ROI (return on investment). In other words, is the time you spend on social networking sites “worth” the investment of time, energy and money? As in so many other marketing strategies, it depends. It depends on how much time you’re expending and what your social networking goals are.
For example, if you want to convert your social networking into money, then you’ll be waiting quite a while in most instances. Social networking has more to do with establishing a relationship with people you don’t know and staying in contact witht those that you do.
Social networking is also excellent for connecting with people that you thought you would never know how to reach, as twitter is excellent for this and can be used very well in publicity campaigns.
Video: Again, if the end-goal is to have people get to know you, understand you, and build the relationship, then video is important. In addition, video is an excellent opportunity to share good content and let people see you as the expert that you are in your field.
If you are writing fiction, no problem…you can still use video and talk about your characters, for example, and you will start to find a following for this type of publicity campaign.
Ruth Klein, M.S. is an author of six best-selling books, inspirational speaker, integrative brand strategist and productivity coach who works with authors, professionals and small businesses in creating a brand without competition. Most recently, Ruth was interviewed in O: The Oprah Magazine. For a free 7-part branding video series, enter your name and email address in the subscription box at the top right of this post.