4G Branding – Business Branding Strategies

UNDERSTANDING BRAND CONCEPTS

Your brand concept explores the key areas behind the idea of your brand. The essence of your brand concept is found in the intersection between the “who,” the “what,” and the “why.” We will explore together your ideal audience, the main problems you solve, the solutions you provide, proof points, transformation, competitor review, and what makes you different from everyone else.

Branding Concepts

 

UNDERSTANDING THE BRAND PLATFORM

Your brand platform explores the deeper meaning behind your brand and gives your brand a tangible personality that your customer can relate to. The platform is found in the intersection between purpose, vision, and values. Together, we will identify your brand archetypes, your core values, purpose and vision statement, and your unique value propositions.Brand Platform

 

UNDERSTANDING BRAND IDENTITY

Your brand identity is the part of your brand that most people think of as the idea of a brand: your name, your messaging, and your logo and other creative elements. Your brand identity is a powerful tool in expressing your brand concept and your brand platform. If you don’t already have a name, or need a new one, this is the portion of the workshop where we will work through the process of deciding on a new name. You will also have a messaging matrix, brand vocabulary, and the brand architecture.

Brand Name